More good news for VW!

Volkswagen Jetta, Jetta SportWagen, Passat, CC and Tiguan Outrank the Competition in Strategic Vision's 2009 Total Value Index™ (TVI)

HERNDON, Va., Nov. 24 /PRNewswire/ -- Volkswagen of America, Inc. announced today that five of its vehicles have received top ratings from buyers in Strategic Vision's 2009 Total Value Index™ (TVI). Volkswagen's Jetta and Passat tied for first place in the medium car category, the Jetta SportWagen took the top spot in the medium multi-function group, the Tiguan was first among small SUVs, and the CC not only topped the larger car segment, but also received the highest TVI score of any vehicle in the running for this year.

"Durability alone and simply satisfying customers is not enough for buyers who demand both immediate and long term Value," says Alexander Edwards, President, Strategic Vision. "Manufacturers like Volkswagen are listening to customers, reacting quickly to, and creating vehicles with increased quality and competitive prices. This is truly an exciting time for car buyers, today and in the near future."

"Volkswagen is proud to have a variety of its vehicles recognized and enjoyed by today's buyers through Strategic Vision's Total Value Index," said Mark Barnes, Chief Operating Officer, Volkswagen of America, Inc. "All five of these models represent the core values and abilities that set the Volkswagen brand apart, with a combination of innovative design inside and out, fuel efficient engine options, and fun-to-drive, German-inspired driving characteristics."

The Strategic Vision Total Value Index was calculated from 48,228 buyers who purchased a 2009 model year vehicle between September 2008 and March 2009. The vehicles' Total Value is calculated starting with clear statements that owners make about value, including the price paid, innovation, expected reliability, fuel economy, resale value, and more. Strategic Vision then incorporates the importance of the variables that make up the entire ownership experience, and determines the vehicles' worth of the attributes compared against the costs involved, also known as the "True Value." The Strategic Vision Total Value Awards™ have been presented annually since 1995.

The 2010 Volkswagen Jetta, Jetta SportWagen, Passat, CC, and Tiguan are available now at Volkswagen dealerships across the U.S.

About Volkswagen of America, Inc.

Founded in 1955, Volkswagen of America, Inc. is headquartered in Herndon, Virginia. It is a subsidiary of Volkswagen AG, headquartered in Wolfsburg, Germany. Volkswagen is one of the world's largest producers of passenger cars and Europe's largest automaker. Volkswagen sells the Golf, GTI, New Beetle, New Beetle convertible, Jetta, Jetta SportWagen, Eos, Passat, Passat Wagon, CC, Tiguan, Touareg and Routan through approximately 600 independent U.S. dealers. All 2010 Volkswagens come standard-equipped with Electronic Stabilization Program. This is important because the National Highway and Traffic Safety Administration (NHTSA) has called ESC the most effective new vehicle safety technology since the safety belt. Visit Volkswagen of America online at www.vw.com or www.media.vw.com to learn more.

About Strategic Vision

Strategic Vision is a research-based consultancy with thirty-five years of experience in understanding the consumers' and constituents' decision-making systems for a variety of clients, including most automotive manufacturers, American Airlines and Procter & Gamble. Its unique expertise is in identifying consumers' comprehensive motivational hierarchies, including the product attributes, personal benefits, value/emotions and images that drive perceptions and behaviors. J. Susan Johnson, CEO of Strategic Vision, coined the phrase "True Innovators" and we measure this construct in the detailed Total Value Index report. The ValueCentered® psychology and research methods were defined by Dr. Darrel Edwards in 1968, and enhanced by co-founders J. Susan Johnson (1972) and Sharon Shedroff (1975).

SOURCE: Volkswagen of America, Inc.

Web site: http://www.vw.com/

TDI Cup Broadcast Schedule-SpeedTV

News Release Issued: November 24, 2009 11:33 AM EST

Volkswagen Announces 2009 Jetta TDI Cup Race Broadcast Schedule

Races to air on Speed-TV beginning December 6

Herndon, VA (Nov. 24, 2009) – The 2009 SCCA Pro Racing Volkswagen Jetta TDI Cup series produced many exciting moments, culminating with Timmy Megenbier’s Championship win. Beginning December 6, race broadcasts of the country’s only professional clean diesel racing series will begin airing on Speed-TV.

During the season, the series contested 10 races on eight circuits across North America. The 2009 campaign began with a double-race weekend at VIRginia International Raceway where two series rookies took home wins and concluded with a thrilling rain-drenched finish at Road Atlanta where local driver Mark Pombo won his final race in the series. The broadcast schedule for the first seven races of the season has been announced, and the final dates will be released at a later date. Each of the races will air in an edited 30-minute broadcast. Check local cable listings for channel information and www.speedtv.com for broadcast schedule updates.

Volkswagen Jetta TDI Cup TV Broadcast Schedule* (all times Eastern):
December 6, 5 pm - VIRginia International Raceway - Race #1
December 6, 5:30 pm - VIRginia International Raceway - Race #2
December 6, 6 pm - Miller Motorsports Park - Race #3
December 6, 6:30 pm - Mid-Ohio Sports Car Course - Race #4
December 13, 5 pm - Autobahn Country Club - Race #5
December 13, 5:30 pm - Road America - Race #6
December 20, 5:30 pm - Mosport International Raceway - Race #7
* Additional broadcasts dates will be announced at a later date.

In addition to the race broadcasts, the series also expects to announce the broadcast schedule for its season documentary, “Racing Under Green,” in the coming weeks. The 60-minute documentary will air on an array of Discovery Channel outlets and takes an inside look at the series to capture the personalities behind the wheel of the equally-prepared Jetta TDI Cup racecars. Exact broadcast dates and times will be announced at a later date.

Volkswagen is currently accepting driver applications for the 2010 season at www.vwmotorsportusa.com. Potential driver candidates must be between the ages of 16 and 26 as of January 1, 2010 and hold a passport from the U.S., Canada or Mexico. In addition, drivers entering the series for the first time must not have competed in any professional racing series regardless of location. Applicants must submit their application along with a season entry fee of $45,000 by December 11, 2009 in order to be considered as a candidate. The entry fee will be fully refunded to those not chosen as a 2010 series driver.

From the driver applications, up to 125 candidates will be selected to attend the Volkswagen Jetta TDI Cup final driver selection event that will be held February 7-9 in Las Vegas. This final event will determine the final 25-driver lineup for the 2010 season. The final driver selection event includes three days of professional driving instruction, autocross competition, track time in a Jetta TDI Cup car, physical fitness training, a sponsorship development workshop, marketing and media training, and Volkswagen brand familiarization.

About Volkswagen Jetta TDI Cup
The SCCA Pro Racing Volkswagen Jetta TDI Cup was launched in 2008 as way to introduce clean diesel technology to the U.S. market and develop the best of motorsport’s up-and-coming talent. During the season, young, up and coming drivers (between ages 16-26) compete on road courses around North America in identical factory-prepared clean diesel Jetta TDI’s. Each driver competing in the series earns a Pro Racing license from SCCA at the conclusion of the season. In addition to more than $50,000 in prize money at stake during the season, the series champion receives Volkswagen factory career advancement support with a value up to $100,000.

The Jetta TDI Cup car is powered by a 2.0-liter, 170 hp, four-cylinder TDI clean diesel engine mated to a six-speed, double-clutch, automatic DSG transmission. The car is only slightly modified from stock with Pirelli racing tires, race suspension and brake components, drivers racing safety seat, FIA roll cage and an on-board fire extinguisher system. Series sponsors include: Pirelli, Bosch, ViON, Castrol, Oakley, Red Bull, HYPERFUELS, Aggreko, defNder, Lamin-X, Meguiar’s, Sherwin-Williams, Chicagoland VW, Safety-Kleen, Ringer Gloves, Jim Russell Racing School and Trellis Earth.

Follow the Volkswagen Jetta TDI Cup series action on:
www.vwmotorsportusa.com
www.tditruthanddare.com
Volkswagen Online Newsroom: media.vw.com
Facebook: http://www.facebook.com/VWJettaTDICup
Twitter: http://twitter.com/VWJettaTDICup

Volkswagen of America, Inc.
Founded in 1955, Volkswagen of America, Inc. is headquartered in Herndon, Virginia. It is a subsidiary of Volkswagen AG, headquartered in Wolfsburg, Germany. Volkswagen is one of the world’s largest producers of passenger cars and Europe’s largest automaker. Volkswagen sells the Golf, New Beetle, New Beetle convertible, GTI, Jetta, Jetta SportWagen, Eos, Passat, Passat wagon, CC, Tiguan, Touareg and Routan through approximately 600 independent U.S. dealers. All 2009 Volkswagens come standard-equipped with Electronic Stabilization Program. This is important because the National Highway and Traffic Safety Administration (NHTSA) has called ESC the most effective new vehicle safety technology since the safety belt. Visit Volkswagen of America online at vw.com or www.media.vw.com to learn more.

MEDIA CONTACT: Adam Hoover
Office: (440) 540-4670 / Mobile: (440) 258-2462
ahoover@automotive-events.com

# # #

To unsubscribe or change your settings click here:
http://vw.mediaroom.com/index.php?s=subscribe

2010 GTI Wins!

Volkswagen GTI Named 2010 AUTOMOBILE Magazine Automobile of the Year

HERNDON, Va., Nov. 11 /PRNewswire/ -- Volkswagen of America, Inc. announced today that its all-new sixth generation GTI has been named the 2010 AUTOMOBILE Magazine Automobile of the Year. This marks the second time in its history that the GTI has won this prestigious award. In AUTOMOBILE Magazine's twenty year history of awarding their top honor, the Volkswagen GTI is the only make and model to ever win it twice.

(Photo: http://www.newscom.com/cgi-bin/prnh/20091111/DE09614 )

"At a time when the world's economy is in shambles and fuel consumption and CO2 emissions are on everyone's minds, there remains only one car that ticks all the enthusiast boxes without setting off a single wretched-excess alarm. That's the Volkswagen GTI, and that's why it is, once again, Automobile Magazine's Automobile of the Year," said Joe DeMatio, Executive Editor, Automobile Magazine.

"Having our GTI named AUTOMOBILE Magazine's Automobile of the Year once again is a tremendous honor for our brand," said Mark Barnes, Chief Operating Officer, Volkswagen of America, Inc. "We're thrilled that the staff of AUTOMOBILE Magazine acknowledged that today's sport's car consumers are looking beyond horsepower and going fast, rather they are looking for vehicles that are practical, fuel efficient, and fast. The GTI truly embodies what the Volkswagen brand is all about--affordable, efficient, and fun-to-drive German Engineering," Barnes added.

First introduced in the U.S. in 1983, the GTI drew admiration for its combination of sporty performance and practicality. The 2010 GTI is Volkswagen's definitive return to its groundbreaking, hot hatch sports car, offering a modern and dynamic extension of the automaker's original "pocket rocket."

The 2010 GTI is a solid and aggressive sports model that features Volkswagen's highly acclaimed 2.0-liter 16-valve DOHC turbo-charged four-cylinder engine that produces 200 horsepower and 207 lbs.-ft. of torque. It's available with an automated manual DSG® transmission that utilizes direct shifting, which essentially automatically depresses clutch-shift points more efficiently and quicker than even a professional driver can. For those driving enthusiasts who want the unique control of a clutch, the GTI comes with a standard six-speed manual transmission. Top speed is electronically governed at 130 miles per hour in the U.S. The 2010 GTI starts at $23,490, and attains a fuel economy rating of 32/24 highway/city when equipped with the DSG transmission.

New for the 2010 GTI is a standard Electronic Limited Slip system that Volkswagen has named XDS. The system electronically monitors input from various wheel sensors and, in the event of slippage, transfers extra torque to the wheel or wheels with the most traction. The 2010 GTI also comes standard with numerous other safety features including: a three channel Anti-lock Brake System (ABS), Anti-slip Regulation (ASR), Electronic Differential Lock (EDL), Engine Brake Assist (EBA), Tire Pressure Monitoring System (TPMS), and like all 2010 Volkswagen's, Electronic Stabilization Program (ESP®).

Volkswagen of America, Inc.

Founded in 1955, Volkswagen of America, Inc. is headquartered in Herndon, Virginia. It is a subsidiary of Volkswagen AG, headquartered in Wolfsburg, Germany. Volkswagen is one of the world's largest producers of passenger cars and Europe's largest automaker. Volkswagen sells the Eos, Rabbit, New Beetle, New Beetle convertible, GTI, Jetta, Jetta SportWagen, GLI, Passat, Passat wagon, CC, Tiguan, Touareg 2 and Routan through approximately 600 independent U.S. dealers. All 2009 Volkswagens come standard-equipped with Electronic Stabilization Program. This is important because the National Highway and Traffic Safety Administration (NHTSA) has called ESC the most effective new vehicle safety technology since the safety belt. Visit Volkswagen of America online at vw.com or www.media.vw.com to learn more.

"DSG" is a registered trademark of Volkswagen AG.

Photo: http://www.newscom.com/cgi-bin/prnh/20091111/DE09614
http://photoarchive.ap.org
AP PhotoExpress Network: PRN12
PRN Photo Desk, photodesk@prnewswire.com

SOURCE: Volkswagen of America, Inc.

Colonial VW of Westborough is on Twitter and Facebook Now!

http://twitter.com/ColonialVW_West Please feel free to follow. We're new to this tweeting thing but be sure that there will be great tweet only service and parts deals!

http://www.facebook.com/pages/Westborough-MA/Colonial-Volkswagen-of-Westborough

Please become a a fan today to take advantage of great service and parts deals!

VW Announces October Sales

Volkswagen of America Announces October Sales

HERNDON, Va., Nov. 3 /PRNewswire/ -- Volkswagen of America, Inc. today reported October 2009 sales of 17,037 total units, representing a 7.2 percent increase over October 2008.

CC, Volkswagen's stylish four door coupe performed exceptionally well for the month with 2,349 unit sales, representing its best sales month since March.

The Jetta, consistently Volkswagen's top selling model, posted a 25 percent increase over October 2008 with 9,076 unit sales. Demonstrating that today's consumers are placing a greater emphasis on cleaner, more fuel efficient vehicles, Volkswagen's clean diesel TDI models continue to perform especially well. Jetta TDI sales accounted for 40 percent of total Jetta sedan and SportWagen sales, while sales of all TDI models accounted for 24 percent of total October sales.

"We're extremely pleased with our October sales results," said Mark Barnes, Chief Operating Officer, Volkswagen of America, Inc. "Our clean diesel TDI models continue to gain momentum in the market place, and the Golf and Touareg TDI's are welcome editions to our model lineup. As our stylish and elegant CC continues to gain market awareness, I'm confident that it will continue to gain sales momentum. It's a remarkable vehicle that truly represents what this brand is all about--affordable German engineering. With more and more of today's consumers looking for affordable, fuel efficient, and fun-to-drive vehicles without sacrificing refinement, our brand is well positioned for a bright future, " Barnes added.

Volkswagen of America, Inc.

Founded in 1955, Volkswagen of America, Inc. is headquartered in Herndon, Virginia. It is a subsidiary of Volkswagen AG, headquartered in Wolfsburg, Germany. Volkswagen is one of the world's largest producers of passenger cars and Europe's largest automaker. Volkswagen sells the Eos, Golf, New Beetle, New Beetle convertible, GTI, Jetta, Jetta SportWagen, GLI, Passat, Passat wagon, CC, Tiguan, Touareg 2 and Routan through approximately 600 independent U.S. dealers. All 2009 Volkswagens come standard-equipped with Electronic Stabilization Program. This is important because the National Highway and Traffic Safety Administration (NHTSA) has called ESC the most effective new vehicle safety technology since the safety belt. Visit Volkswagen ofAmerica online at www.vw.com or www.media.vw.com to learn more.

If you have been looking for a great new Volkswagen. Check out www.buycolonialvwwestborough.com